Ben & Jerry's
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This collection of mock requests for Ben & Jerry’s was developed for Wunderkind’s sales team as part of a business pitch. Some of the mocks are tailored for the US market, while others are designed for the UK. Due to a new law in the UK prohibiting the display of foods high in fat, salt, and sugar, I created two concepts that reference Ben & Jerry's products without directly showing them. Instead, these concepts highlight either the ingredients or the playful product names.
All assets used were either sourced from the Ben & Jerry’s website or recreated to align with their signature style. The concepts and copy are entirely original, and these mock requests showcase my creativity and unique approach. I aimed to keep the ads fun, engaging, and true to the playful spirit of the Ben & Jerry's brand. The mocks also incorporate a variety of interactive elements, including drawing, swiping, and text input, to make the experience more dynamic.
I truly enjoy working on mock requests as they give me the opportunity to develop concepts independently while experimenting with different brand styles and adapting to them. Mock requests are essential to the success of Wunderkind’s sales team, and I’m proud to contribute by helping showcase our capabilities in a compelling way, ultimately supporting the team in securing new business. I’ve also had the opportunity to work on mock requests for a variety of well-known brands, including Apple, FX, Netflix, McDonald's, Lyft, Target, Nike, AMC, RedBull, and many more.
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