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Apple TV+
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This signature "pannable" unit is a key component of Apple TV+'s advertising campaigns. Initially conceived as a mock concept I pitched in 2023 for Hijack, featuring Idris Elba, the unit saw significant success, earning strong approval from Apple.
As a result, we've continued to develop and implement similar units for their major show and movie launches. The unit for Slow Horses pushes creative boundaries by seamlessly integrating audio and GIF files into our pannable format. As one of the primary points of contact for the Apple team, I attend client calls, provide creative direction, and deliver mockups to support RFPs.
"...$8 million in gross revenue..."
Apple is Wunderkind’s largest client, contributing nearly $8 million in gross revenue in 2024. My contribution to the Apple account includes the introduction of the "pannable" unit, which has become a staple in their advertising campaigns. Additionally, I provide ongoing support across various other campaigns, ensuring creative consistency and strategic alignment with Apple’s brand goals.
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